Culture And Risk-Taking In Small Business Enterprise In Nigeria

Abstract

This study utilized data from 50 firms in six sectors of education, transportation, printing, block moulding, electronics, and furniture making firms to access the impact of culture on a key dimension of entrepreneural orientation: risk-taking. Four hypotheses were developed specifying the expected relationships between Hofstede\'s four cultural dimensions and level of risk-taking among SMEs. The results of this study show that culture has an important impact on the willingness of SMEs to engage in risk-taking.


Keywords: Culture, Entrepreneurial Orientation, Small Business Enterprise, Risk-taking, Uncertainty Avoidance, Individualism, Masculinity, Power Distance

JORIND Vol. 5 (2) 2007: pp. 5-5