Relating Pharmaceutical Firms' Behaviour With Level Of Satisfaction In An Alliance Network (The Nigeria Case)

Abstract

This study establishes a relationship between the behaviour and level of satisfaction of pharmaceutical firms in a technology-based strategic alliance network using a formulated model and a simple regression analysis technique on a time series data generated through the instrumentality of questionnaire that was randomly administered unto 120 respondents in some pharmaceutical firms that were into technology-based strategic alliance in southwestern Nigeria. Result showed that a causal relationship exist between firms' behaviour and their level of satisfaction in the alliance network. However, the strength of such relationship depended on the rate of information flow among the alliance partners in the network. The study therefore concludes that modern information technology techniques such as the e-commerce and internet facilities be more utilized by the alliance partners in order to foster a better understanding among them if they intend to keep abreast with emerging technological opportunities.

JORIND Vol. 5 (1) 2007: pp. 121-126