The Factors that Influence University Academic Performance on Research Commercialization in Zimbabwe

Abstract

This study focuses on the effect of factors that influence academic performance on research commercialisation with the theory of planned behaviour as guidance to the influence of attitudes, subjective norms and perceived control. The article is based on cross sectional survey data gathered from different academic scientists in Universities in Zimbabwe. Data was gathered from a stratified random sampling of 269 scientists across the universities. The paper argued that academic researchers’ intention to commercialize research is strongly influenced by benefit derived from the engagement.

The study recommends that universities should focus on addressing the individual financial and benefits motivational factors and the subjective norm of recognition in order to enhance commercialisation of academic research in Zimbabwe. Further comparative analysis with other African countries is recommended.