Employee engagement determinants: pre and post COVID-19 era in an emerging economy’s public media industry

Abstract

The contemporary organisation witnessed a sharp drift from the known normal to a new normal due to the novel Coronavirus pandemic. Most organisations insist that staff members work from home, except those on essential duties. Employee engagement has been instrumental in ensuring the sustainability of the workplace during that period. This research compares some employee engagement determinants pre- and post-COVID-19 among entrepreneurs in the media sector. Employees' proactiveness and innovativeness ascertained entrepreneurs. A pooled cross-sectional analysis was conducted. The findings expressed a variation between employees' priorities in the two periods, with compensation at the apex.