The reality of digital reputation management as a new mechanism to improve the communication performance of the organization - an analytical study of the facebook page of the Mobilis Corporation

Abstract

This study aims to attempt to describe the relationship between the content of the Mobilis Corporation’s Facebook page and the availability of the elements entrusted with managing the organization’s reputation. Where does the content and its differences contribute to raising and maintaining the reputation of the institution, and we will determine whether the interaction on the “Facebook” page helps the Mobilis Foundation to gain the trust of the different audiences, , one of the most prominent results reached was the Mobilis foundation’s reliance on the use of emojis to communicate the idea of the publication as a new strategy, this would save a lot of time, talk and clarify to the public the details of the publication’s purpose, which contributes to building an emotional connection betwenn the organization and its audience.