A Review of antecedents and effects of brand loyalty towards home appliances brands in Algeria

Abstract

This study at hand aims at highlighting the most significant brands loyalty antecedents through the
purchase of specific home appliances in Algeria by taking a 250 respondent’s survey to analyses
and interpretation.
The PLS method’s results manifested a clear and direct effect between satisfaction and trust, trust
and attachment, attachment and commitment with the latter being linked to the costumer’s loyalty
to the commercial brand. It has also determined a positive yet indirect impact amid satisfaction,
attachment, commitment and loyalty on one hand, and trust with commitment plus attachment with
loyalty on the other hand.