Journal of Consumer Sciences https://www.ajol.info/index.php/jfecs <p>The Journal of Consumer Sciences is an official publication of the South African Association of Family Ecology and Consumer Sciences (SAAFECS).</p> <p>The Journal of Consumer Sciences (JCS) publishes articles that focus on consumer experiences in different places and from different perspectives and methodological positions. The journal will consider research from within the fields of hospitality, consumer studies, consumer science, home economics, family studies, consumer education, consumer rights, and consumer behaviour. We also consider household and/or individual food security to be a facet of food consumerism and hence those working in this field should consider publishing in this journal. The journal also welcomes current consumer-related research that examines the impact of environmental, community, and sustainability issues.</p> en-US Copyright is owned by the journal. trudie.erasmus.gsp@gmail.com (Trudie Erasmus) trudie.erasmus.gsp@gmail.com (Ms Trudie Erasmus) Tue, 01 Oct 2024 13:42:28 +0000 OJS 3.3.0.11 http://blogs.law.harvard.edu/tech/rss 60 Consumer Studies educators’ digital technology use: A case in North West, South Africa https://www.ajol.info/index.php/jfecs/article/view/272000 <p>Digital technologies have the potential to significantly promote education. Current generations of school learners are digital natives and will especially benefit from its incorporation into their educational processes. Incorporating digital technologies into education contributes toward preparing learners for life and the world of work. Increasingly, research reports on the use of digital technologies to support education in various school subjects. However, no such research could be uncovered for Consumer Studies (CS) – a valuable and meaningful South African school curriculum subject. As CS teachers have repeatedly reported a dearth of resources to foster education in the subject, digital technologies could contribute to ameliorating this problem. The purpose of this paper is, therefore, to report on a study that explored CS teachers’ use of digital technologies to support teaching-learning in this valuable subject. The overarching goal of the research was to understand if and how CS teachers are utilising digital technologies for teaching-learning purposes and to develop recommendations for enhancing its use to buttress CS education in South Africa. An exploratory qualitative case study was conducted using purposive convenience sampling in the North West province. Twenty CS teachers voluntarily and anonymously completed an online questionnaire. The questionnaire’s items aimed to explore if and how these teachers utilise digital technologies in enacting the CS curriculum. Inductive data analysis was employed. The findings indicate that several CS teachers embrace digital technologies but with a limited range of educational intentions. Informed by these findings, recommendations are made to enhance the use of digital technologies as a teaching-learning resource in CS and support these educators in enacting the curriculum of this valuable subject.</p> A du Toit, L Goosen Copyright (c) 2024 Journal of Consumer Sciences https://www.ajol.info/index.php/jfecs/article/view/272000 Tue, 01 Oct 2024 00:00:00 +0000 Understanding, response and support regarding the health promotion levy among urban consumers employed at primary and secondary schools in Pietermaritzburg, Kwazulu-Natal, South Africa https://www.ajol.info/index.php/jfecs/article/view/276068 <p>Obesity can be highly attributed to the excessive consumption of sugar-sweetened beverages (SSBs). The Health Promotion Levy (HPL) was introduced in South Africa (SA) in April 2018, increasing the price of SSBs with the aim to reduce consumption of SSBs. The current study aimed to assess the understanding, response and support regarding the HPL among urban consumers employed at primary and secondary schools in Pietermaritzburg (PMB), KwaZulu-Natal (KZN). The objectives were to determine (i) consumer demographics (ii) awareness, knowledge, and perceptions of the HPL, (iii) responses to the HPL in terms of purchasing behaviour, (iv) whether the national corona virus disease (COVID-19) level four to five lockdown contributed to increased sugar intake from SSBs, (v) perceptions and attitudes regarding obesity and its causes and (vi) which obesity preventative strategies were believed to complement the HPL. A cross-sectional descriptive study was conducted in 13 schools where the consumers answered a self-administered consumer questionnaire (SACQ). Almost all consumed SSBs, however, less than half were aware of the HPL. Consumers have not changed their SSB purchasing behaviours since the HPL implementation and did not increase their SSB consumption during the COVID-19 lockdowns. Consumers were aware that obesity is a serious condition and perceived the HPL positively.</p> N Baijnath, K Pillay, N Wiles Copyright (c) 2024 Journal of Consumer Sciences https://www.ajol.info/index.php/jfecs/article/view/276068 Thu, 14 Nov 2024 00:00:00 +0000