The role of aesthetics in consumers’ evaluation of apparel quality: A conceptual framework

HM de Klerk; SJ Lubbe

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Journal of Consumer Sciences
Journal / Journal of Consumer Sciences / Vol. 32 (2004) / Articles

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Vol. 32 (2004)

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Articles

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The role of aesthetics in consumers’ evaluation of apparel quality: A conceptual framework

HM de Klerk

SJ Lubbe

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