The roles of tour agencies in developing Muslim-friendly tourism packages and its implications to Malaysia

Abstract

Tour agencies are the responsible parties for introducing and offering various tourism packages to tourists. One of these packages includes the Muslim tourism package, which is currently growing in popularity and demand. In Malaysia, the development and growth of Muslim tourism into a unique tourism market has provided a new perspective towards the country’s tourism sector. However, there are a few aspects that must be emphasized in the development of this type of tourism package. Using the qualitative research method, a face-to-face interview was conducted with 15 representatives from tourism agencies, which emphasizes on their roles in developing Muslim tourism packages. Therefore, this study examines the implications of Muslim tourism to Malaysia in particular and the world in general.

Keywords: Muslim Tourism, Tour Agencies, Implications, Malaysia