Marketing Malaysian enterprises in Brazil: what is the government doing?

Abstract

Marketing products and services abroad is essential for the new ventures growth and continuous existence. Assistance from the government is crucial as enterprises are not aware of the new market waiting for them. This paper presents the literature trade between Malaysian and Brazil, and the government agency. This research was done to investigate the marketing activities handled by the Malaysian External Trade Development Corporation (MATRADE) in Brazil, as Brazil is one of the BRICs countries with huge potential of economic growth and trade surplus. The rational of this study is to mainly find out what are the latest marketing activities by the Malaysian government to promote the Malaysian enterprises in Brazil, and thus to increase the trade number between these two countries.

Keywords: Marketing, Government Agency, Brazil, MATRADE