Idiosyncratic identity for homestay tourism in Malaysia: importance, benefits and challenges

Abstract

This study explores the importance, benefits and challenges of distinctive products and services by utilizing the existing natural resources. It was conducted using a qualitative approach with 2 selected homestay villages. 20 homestay providers and 5 visitors were interviewed. Results indicate that majority of the homestay providers and visitors are aware that idiosyncratic product is important for the homestay’s identity. The use of “existing natural resources” available in the village is a sensible move. The existence of many homestay villagers in the country, innovating goods and services that symbolize the village identity could add value through employment and income generation, thus contribute to the sustainability of the sector. The findings drive relevant parties such as the homestay providers, the association, policy makers to create and support any efforts that will stimulate the competitiveness of homestay businesses in the attempts for business growth and sustainability for economic improvement.

Keywords: homestay; natural resources; idiosyncratic identity; sustainable tourism; Malaysia