Appropriate strategies for designing contemporary art museums with the aim of attracting more people in sociocultural spaces of the country ( case study: Sari, Mazandaran)

Abstract

Museums that are brimful of precious cultural treasures and indicate the identity of a society reflect human thought and artistic creativity during different generations and can convey concepts to visitors through its public displays. Withthe assumptionthatthe museumscanenrich the culture of a country youngcommunity, this study has triedtotargetitsresearchtoinvestigateways toimprove the design ofthe contemporary art museumin Mazandaran. Therefore,using theSPSS softwaresample size was estimated 384 based on Morgan table, among which55.7% were men and 44.3% were women. According tothesignificance level that wasless than 0.05, the frequencydifferencebetween the two groups of responses turned out to be significantat 99%. So the assumption that qualitative factors such as (aesthetic style designed for the set, easy access to the collections and availability of educational facilities) compared to individual and social factors such as (users' cultural and social conditions, visitors' economic situation, the sense of peace created by the presence of people in the building, etc.) have a greater impact on the category of visiting a museum is accepted.

Keywords: museum, contemporary art, cultural interaction, public places