Innovation Attribute as Predictors of Social Media Adoption in Library Services

Abstract

This study examines innovation attributes as predictors of social media adoption in library services, where social media adoption was  appraised from its ability to improve library services. Social media are referred to as social network sites that serve as communication  platforms which offer users unique profiles, public connections, and the ability to create and consume user-generated content. With the  adoption of social media in library services, librarians would have the capability of gaining insights into the precise information needs of  the user, thus facilitating the users' likelihood of accessing the library. The theoretical framework employed is Technology Acceptance  Model (TAM) to examine the adoption of social media in library services. It was further revealed that the adoption of social media in  library services is influenced by innovation attributes which are: Perceived Usefulness (PE), Perceived Ease of Use (PEU) and Attitude  Towards Usage (ATU).