Determinants of Profitability of Bushmeat Marketing in Oluyole Local Government, Oyo State, Nigeria

Abstract

: The study was carried out to find out the determinants of profitability in bushmeat marketing in Oluyole Government, Oyo state, Nigeria. Primary data were obtained through the use of thirty structured questionnaire administered to bushmeat marketers using a random sampling technique. Data collected were analyzed using descriptive statistics, market efficiency and regression analysis. The results showed that all the respondents were female (100%) and married (84%). The mean age of the respondents was 48.0±7.0 years, 83.3% had formal education with average year of experience of 24.0 ±8.0 years in bushmeat marketing. Profitability analysis revealed that bushmeat marketing is profitable venture with an average market margins of N25,309.00 and N6,433.33 per week for fresh and smoked bushmeat respectively. The marketing efficiency was greater than unity (ME>1). Regression analysis result indicated a significant relationship between year of education, marital status, membership of association and the marketing margin (p<0.01). The study thus recommends a policy that will regulate marketing of bushmeat to further enhance its efficiency in the study area.