Assessment of social media utilization by poultry and fish farmers in Oyo State, Nigeria

Abstract

The study attempted to assess the utilization of social media (online newspaper, Agricultural blog, Email, Facebook, Twitter and Wikipedia) by poultry and fish farmers in Oyo state. A random selection was used to select 110 respondents. Data were collected through structured questionnaire and analyzed with frequency count, percentage, and chi-square test statistics. Findings revealed that respondents are at various level of usage of social media. WhatsApp (84%) and Facebook (78%) were accessed and used social media for livestock farming purposes. Incidences of not able to access information were 43% for agricultural blogs, Emails and Twitter, 46% for online newspapers. Further analysis revealed that visiting agricultural Blogs, Wikipedia and Email and Instagram have significant relationship with the level of education of the farmers. The study posited that basic education do serve as an enhancer to the utilization of social media.