Ethos in Nigerian music: Moving the creative industry to creative economy

Abstract

This article aims at reengineering the creative industry of music into the creative economy structure. As a critical sector of the Nigerian economy, music and its economic potential are quite enormous and require to be properly harnessed to provide appropriate royalties and revenues both to the artistes and to the government. Without doubts, music has many aspects to engender funds and income. What are these areas and what services do they provide? This paper discusses the various ways of moving music under the umbrella of the creative industry to the creative economy through the empirical research methodology, interviews, and primary and secondary sources of data collection. It also establishes models and strategies capable of generating money for the practitioners as well as yielding revenue to the government. Music ethos provides the conceptual framework and understanding dealing with logical thinking, intellectual philosophical mores, and harvest capable of driving home this research. Through the establishment of economic structures, it is believed and envisioned that the application or engagement of logical creative thinking, creative economy structures, and royalty sources flow, intellectually stimulating philosophy in commerce and entrepreneurship is capable of moving the Nigerian Music from creative industry to creative economy.