Marketing Extension Needs for Sustainable Extension Practices among Cassava Farmers in Surulere Local Government Area of Oyo State

Abstract

The study investigated the marketing extension needs of cassava farmers in Surulere Local Government Area of Oyo State. Multistage sampling technique was used to select one hundred and five respondents from the list of contact farmers obtained from the state Agricultural Development Programme (ADP). Interview schedule was employed to elicit information from the respondents. Data obtained were subjected to descriptive and inferential statistics. Findings from the study revealed 56.2% of the respondents were within the age range of 31 and 50 years, majority (82.9%) were married and (65.7%) had primary education. Majority (70.5%) had farming as their primary occupation with 77.1% having farming experience not less than 11 years. A large percent financed their cassava business from their personal savings. Also, substantial respondents (85.7%) source marketing information from traders. Chi-square analysis revealed that, there was a significant relationship between sex (ƒÓ2=11.667; ƒâ<0.05), Marital status (ƒÓ2=260.571;ƒâ <0.05), education (ƒÓ250.057; ƒâ<0.05), primary occupation, (ƒÓ2=17.610,ƒâ <0.05), farming experience (ƒÓ2 =71.457; ƒâ<0.05) and marketing extension needs of cassava farmers. However, Age (ƒÓ2 =39.33;ƒâ>0.05), religion (ƒÓ2 =2.752; ƒâ >0.05) and cassava association membership (ƒÓ2= 3.438, ƒâ>0.05) were not significant. Therefore, agricultural marketing techniques should be incorporated into agricultural extension delivery packages to ensure continuous farming practices and adoption of innovations.