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Communication Dynamics in the Poultry Value Chain of Commercial Agricultural Development Project in Enugu State, Nigeria
Charles Ekene Udoye
Abstract
The study ascertained communication dynamics among poultry value chain actors of the Commercial Agricultural Development Project in Enugu State, Nigeria. Seventy-one poultry value chain (PVC) actors constituted the sample for the study. This study was based on the Filiere value chain approach, data were analyzed using percentages, mean scores and standard deviation. Results revealed that all (100%) of the service providers used face-to-face channels in communicating with fellow service providers. Producers and processors had strong horizontal communication linkage. Different communication channels (face-to-face, radio, television) were used by the actors to share agricultural information. Service providers had weak horizontal linkage (4 times/year). The government should therefore ensure subsidization of tariff packages for subscription of communication technologies such as mobile phones in order to ensure frequent use by actors for instant communication and timely access to needed agricultural information.
