Coverage of agricultural programmes in broadcast stations in Oyo State

Abstract

Coverage of agricultural programmes in broadcast stations was examined. Simple random sampling procedure was used to select six (6) radio stations while 60 % the television stations were purposively selected in order to reduce difference in the number of the types of stations selected, instead of the 30% selected for radio stations. Therefore, three (3) television stations were selected. Data were collected from 60 respondents through the use of questionnaire. Data were analysed using descriptive statistics such as percentage, mean and standard deviation while inferential analysis of the data was done through the use of Pearson’s Product Moment Correlation (PPMC) and t- test. The study revealed that 55.6% of the stations broadcasting agricultural programmes had low coverage of agricultural programmes. Only five (5) of the broadcast stations engaged in the broadcast of agricultural programmes. Sponsorship (66.7%) was the most important factor in the choice programme type for broadcast. There was no significant difference between radio and television stations coverage of agricultural programmes. The coverage of agricultural programmes in the broadcast stations was generally low. Organizations with the zeal for agricultural programmes should be encouraged on sponsorship and incentives for more coverage by broadcast stations.

Keywords: Coverage, agricultural programmes and broadcast stations