Creativity and the performance of family business: A study of ABC transport plc., Nigeria

Abstract

The study focused on the effects of creativity on the performance of ABC Transport Plc. The specific objectives were to: ascertain the effect of expert knowledge on quality of transport-related infrastructure and business intelligence and examine the effect of creative thinking on the diversification operations of ABC Transport Plc. The study adopted survey research design and primary sources of data were used. The population of the study consisted of all the managers and supervisors of ABC Transport Plc. Snowball sampling techniques were adopted. Content validity and Cronbach Alpha reliability test were used. Multiple Regression analysis was used. Findings revealed that: At 1% level (Sig < .01) of significance, expert knowledge has a significant effect on quality of transport-related infrastructure and business intelligence. At 1% level (Sig < .01) of significance, creative thinking has a significant effect on diversification operations of ABC Transport Plc. The study concluded that creativity has a significant effect on the performance of ABC Transport Plc. However, the study recommended that: The management of ABC Transport Plc. needs to sustain their expert knowledge. Management need to ensure that ABC Transport Plc. business process is guided by conventional models and practices. Training and development need to be adopted to enhance the competency and effectiveness of their management team and staff. Thus, Organizational structure that breeds performance through knowledge sharing and learning should be encouraged. Management need to foster an open, creative work environment, encourage diversity and collaboration.