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Supply areas of watermelon varieties and marketing practices in the city of Abidjan, Côte d'Ivoire
Abstract
The watermelon is a fruit prized throughout the world for its sweet flesh. In Abidjan, the marketing of this fruit is booming. The objective of this study is to identify watermelon supply areas and marketing practices in Abidjan city. To do so, an exhaustive survey using the snowball method was conducted among 614 vendors in Abidjan city. The results show that 95% of the sellers are women and only 5% are men. The varieties of watermelons most sold are round (56%) and red (85%). The towns of Bassam (35.9%), Bonoua (16%) and Jacqueville (15.2%) are the main areas of origin of the watermelons sold. Traders buy watermelons either from producers (19.71%) or from wholesalers (82.29%) and then market the fruit individually (56%) or cut into slices (44%). This study shows that the watermelon fruit marketed in Abidjan City are round, red-fleshed varieties that come mainly from the city of Bassam and whose prices are set mainly according to the scarcity or abundance of the fruit.
