Factors influencing Consumer Preference for Fresh Beef in Sokoto Metropolis, Nigeria

Abstract

A total of 90 Household heads (15 from each of the six electoral wards of Sokoto metropolis) were randomly selected and interviewed to identify factors that affect preference for fresh beef and to determine the nature of the relationship. Factors identified were; household size, educational level, occupation, expenditure on beef, and expenditure on beef substitutes. A quadratic regression model was found to best explain the relationship between preference and the factors identified. Household size, level of education and expenditure on beef substitutes were significantly related to preference for fresh beef (P<0.01), However, occupation and expenditure on beef did not influence preference (P>0.05). As expected expenditure on beef substitutes tends to decrease preference for beef. Beef has been found to be preferred over other sources of meats.

Keywords: Consumer, Preference, fresh beef, Sokoto Metropolis, Nigeria