Curbing cyberbullying on Facebook: An analysis of mitigation strategies in universities in Kenya

Abstract

Cyberbullying is the wilful and repeated use of electronic devices and platforms to harm others. It is becoming increasingly practised amongst university students in digital spaces. This paper examines the mitigation strategies Kenyan university students and administrators adopt to help curb cyberbullying. The study underpinning this paper applied mixed methods research approach employing both qualitative and quantitative studies. The total population of undergraduate students was 610,563, while that of the dean of students was 49. The study used stratified and information-oriented sampling techniques. The study sample comprised 4,770 undergraduate students and 24 deans of students from 16 public and eight private chartered universities in Kenya. Quantitative data was collected from the students using questionnaires. Qualitative data was also collected from the students using focus group discussions and deans of students using key informant interviews. The study's findings indicate that students responded to cyberbullying by enhancing their online security, blocking perpetrators of cyberbullying, flagging and reporting offenders, seeking counselling, and taking legal action against them. The effectiveness of these strategies varied depending on the type of cyberbullying suffered. The authors conclude that cyberbullying is a prevalent socio-technological ill affecting undergraduate students in universities in Kenya. A myriad of strategies to cope with the vice has been adopted. However, this paper recommends concerted efforts of the students, deans of students, universities, government, and society in devising and implementing comprehensive strategies for curbing cyberbullying in universities in Kenya.