Marketing library and information services: A case for library managers

Abstract

This study identifies the commercial values of library services, the need to harness, the strategies to harness, and the challenges of harnessing them. 73 library managers (ie librarians) selected in an annual general meeting (AGM) of Imo State chapter of Nigeria Library Association (NLA) formed the population. Analytically, a significant mean (X) of 3.25 was derived on four point structured Likert scale showing that the statements made were accepted. This paper therefore recommended a way forward to surmount the challenges, and concluded that library managers ought to commercialize its business oriented services that were hitherto neglected for self economic sustainability, professional and services relevance, and to attain end user satisfaction.

Keywords:, Library Services, Library Managers, Academic Libraries, Marketing