Impact assessment of electronic mass communication in a tertiary institution

Abstract

The need for information is a human need that has been met in several ways. The advent of computers has increased this need. Notice boards, newsletters and public address systems have been the traditional medium in tertiary institutions. The proliferation of computer networks and Internet access opened new communication channels such as blogs, websites, e-mail, social media and mobile apps. In view of the current economic recession in Nigeria, tertiary institutions are turning to information technology for educational and communications solutions to reduce cost and maximize impact. This paper looked at the impact of adopting electronic mass communication in a tertiary institution. An online form was used to collect data for analysis. The respondents indicated a positive attitude to the use of electronic mass communication as an alternative to paper-based publications. An increased use of information technology-based solutions is recommended to tertiary institutions.

Keywords: e-mail, mass communication, evaluation, university, Nigeria