Influence Of Mass Media On Sexual Health Behaviour Of College Students In Nigeria: A Study Of Lagos State University

Abstract

This paper examines the effects of mass media on the sexual health behaviour of single college students in Nigeria. Simple random sampling procedure was adopted. A total of 300 pre-coded questionnaires were administered in study population. Data analysis reveals that the respondents are more frequently exposed to the internet (75%), TV (77%) and radio (75%). More frequent exposure to print, home video and internet media are significantly related to rising level of sexual activities among female respondents. Frequent exposure to radio (over 3 times) and internet (4 times) are more likely to influence condom use positively among male respondents. Among their female counterparts, more frequent internet utilization (almost twice) is more likely to raise the level of condom use. Thus, an international accord on the content of the mass media, especially on their moral implications for the younger generation is imperative.