Implications of Cross-Cultural Psychology for Advertising

Abstract

I have addressed scientists at Harvard in America, professors at Oxford and Cambridge Universities in England, a gathering of thousands of psychologists in Sydney, Australia, delivered a keynote address at a regional African conference in Nairobi, but I have never addressed a gathering of advertisers, here or anywhere else in the world.



This is a new experience for me, and as a psychologist and an existentialist, I believe that all experience is good. So I am happy to be here and I hope that some of what I say about cross-cultural psychology and its implications for advertising will be of help to you or even simply of some interest to you.



IFE Psychologia (2003) 11(2), 229-236