Towards Effective Use of Digital Diplomacy in Executing Foreign Policy in Tanzania

Abstract

This article evaluates the use by the Ministry of Foreign Affairs and East African Cooperation of Digital Diplomacy for the execution of Tanzania foreign policy. The study used qualitative research approach in gathering data. Interviews and documentary reviews were used to collect data which was analysed through content analysis. The findings disclose that the necessary political will for employing digital diplomacy in the execution of foreign policy is there. The study found that the Ministry of Foreign Affairs and East African Cooperation is already actively using different digital platforms in its communication. Nevertheless, the government is yet to formulate a specific policy on the use of digital diplomacy, particularly social media, to pursue foreign policy goals. Even the Ministry of Foreign Affairs and East African Cooperation does not as yet have a proper desk handling digital diplomacy. This paper recommends that the government devise Digital Diplomacy Policy in order to reinforce implementation of foreign policy. In order to reach its objectives, the government should also establish a unit responsible for the management of digital aspects of foreign policy.