A Survey of Librarians’ Attitude towards Marketing of Library and Information Services in Academic Libraries in Imo State, Nigeria

Abstract

This study canvassed the idea of marketing information services and product in academic libraries and also investigated the attitudes of Librarians towards marketing of library/information services in academic libraries in Imo State. A 4-point rating scale questionnaire containing 20 priced items was administered on 135 librarians in four major academic institutions in Imo State. An item by item analysis of result was carried out by means of a table and simple percentage of respondents score. The result indicated that majority out of 135 librarians who completed and returned the questionnaire had a positive attitude towards marketing/pricing of 16 out of the 20 library/information services items that were marked out. Based on the result of the survey, it was concluded that certain information products and services can be marketed/priced and that the age-long practice of giving all manner of library/information services free of charge should be reconsidered.