Perceived usefulness and internet banking adoption at a selected bank in the Kgalagadi District, Botswana

Abstract

Perceived usefulness (PU) stimulates the adoption of a technology. Premised on the Technology Acceptance Model (TAM), this study  examined the effects of PU on the adoption of internet banking by customers of a selected bank in Botswana. A descriptive survey design  and the quantitative methodology were adopted. Data was collected from 120 respondents who were randomly selected. The findings of the study revealed that PU played a protuberant role in internet banking adoption based on the Pearson correlation which was statistically significant and a stepwise regression indicating that 49.1% of the variance of the use of internet banking could be accounted for by PU.

Key Words: Technology, Acceptance, Model, internet, banking, perceived, usefulness, adoption, customers, Botswana