Marketing library and information services in academic libraries in Niger State, Nigeria

Abstract

This study was designed to investigate the marketing of library services in academic libraries in Niger state, Nigeria. The study employed a descriptive survey research design. The population consisted of seventy one academic librarians which were used for the study. Three research questions guided the study. Thirty four items questionnaire was used as instrument for data collection. The data were analyzed with the use of frequency tables and mean score. The results of data analyzed revealed that the need for marketing library services is to achieve the objectives of the library and enlighten the users on the relevance of library use. The most widely used technique is exhibitions and display of new materials and staff friendliness to users. Furthermore, the findings of the study revealed that lack of funds, lack of facilities to market library services and librarians not willing to market library services are factors militating against marketing library services. Based on the findings it was recommended that more funds should be allocated to the devel opment of libraries by parent organizations. Trainings, workshops, seminars should be organized for librarians to enlighten them on how to market library services. It is also very necessary for librarians to be committed to their work and improve their services.

Key Words: Marketing, Library, Information, Service, Academic