PACKAGING ARTISTIC PRODUCTS FOR THE GLOBAL VILLAGE: A SURVIVAL STRATEGY

Abstract

Since its inauguration through the electronic connectedness of the whole world, Globalism has miniaturized the spatial immensity of the world by the conquest and contraction of archaic, geographic spaces into accessible electronic spaces. This has led to the dissolution of originary, pristine identities, and the rise of a new, industrial megalomania that is now specified by mergers of previously individuated conglomerates. Without doubt, African and Nigerian artistic products and cultures are implicated in this new sphere of interaction. The question examined in this study is: How do our artistic products (just as our industrial manufactures) endure or survive this arena of sophisticated competition overhauled by the trade punditry and politics of metropolitan Europe and America?


(Humanities Review: 2002 2(1): 68-79)