Strategies for effective savings mobilisation: a case study of selected savings institutions in calabar agricultural zone, cross river state, nigeria

Abstract

This study examined strategies for effective savings mobilization in Calabar agricultural zone of Cross River state, Nigeria. It specifically sought to identify the, strategies for mobilizing savings, factors influencing savings mobilization and constraints to savings mobilization. The study used a purposive sampling technique to select 20 formal savings institutions in 3 LGAs out of 7 that were in the study area. Data obtained from primary source using structured questionnaire were analysed using descriptive statistics measures such as frequency counts, percentages and tables as well as inferential statistics such as multiple regression analysis^. The result of the analysis showed that the most common saving strategy used by formal institution were advert and promotion (36.1%). Instruments like agric. saving scheme and children’s education were used to mobilize savings. Four variables were significant for determinant of savings mobilized, and these were, age of the institution, minimum amount required to open an account, value of institution asset and number of savers. Illiteracy and distrust of saving institutions were the major constraints in mobilizing savings. Therefore, savings institutions should improve on their services so as to attract more savers.