Sources of information on awareness and strategic management of green marketing in Southern Senatorial Zone of Cross River State, Nigeria

Abstract

The study examines the sources of information on awareness and strategic management of green marketing in southern senatorial zone of Cross River State. The descriptive research design was adopted for the study. The stratified random and judgmental sampling design were used in the selection of 210 elements. The statistical data estimation was carried out using the Pearson Product Moment Correlation analysis technique. The study established that there are significant relationships between television and radio sources of information toward awareness and strategic management of green marketing. The study recommended that television and radio media should be used to strongly encourage reportages, documentary film shows and footages, educational programs and discussion environmental issues in public and private own television and radio stations to enable the general public understand, appreciate and know much about the environment.

Keywords: Strategic Management, Information, Sources of Information, Marketing, Green marketing, Cross River State