Strategic Alliances: the prospect for business growth

Abstract

Businesses firms are established to provide goods and services for the well-being of the society at a profit. But today these firms lack the ability to compete favourably in the market place. This however, exerts great impact on the economic activities of the society. To this end, the business firms are classified as runners up firm and weak business firm. An alternative concept, the strategic alliances, is hereby proposed as the only way forward to help resolve these differences and to provide a better framework for managing business firms that would enhance growth and profitability.


Global Journal of Educational Research Vol. 5 (1&2) 2006: pp. 17-22