Relationship between globalization and organizational performance in Nestle Nigeria Plc, Lagos State of Nigeria

Abstract

Arising from the fact that globalization is gaining momentum in the world economy, this study considers the relationship between globalization and organizational performance in Nestle Plc. Lagos state. The sample of the study consists of 204 respondents drawn from the employees and managers of Nestle Nigeria Plc, within Lagos State. The convenience sampling method was used in selecting participants for the study. This method was found appropriate because it gives the researcher the opportunity to use his discretion or judgment in selecting the participants of the study. The five-point Likert Scale questionnaire instrument was used for data collection.. The sets of the questionnaire were then distributed to both the managers and the employees of the company. The sets of the questionnaire received were tabulated and presented using tables and frequencies and the stated hypotheses were tested using the spearman rank correlation analysis. The findings of the study show that there were positive and significant relationship between technology, branding, product standardization and communication and organizational performance in Nestle Nigeria Plc. Lagos State. Based on the outcomes of the research effort, the study concludes that globalization improves organizational performance. Arising from the outcomes and conclusions of the research work, the researcher recommends that Nestle Nigeria Plc should play key roles in globalization by improving on its technology, branding, product standardization and communication system, as these will propel company to be more effective and efficient and hence provides quality products that customers cherished at a reduced cost.