Influence Of Islamic Business Ethics On Female Consumer Behaviour

Abstract

The study set to investigate the influence of Islamic business ethics on Female consumer behaviour. The research was a survey research, which adopted Ex-post facto design. A total number of three hundred and eighty seven (387) female consumers were drawn as participants through multistage sampling technique for this study. The participants were made up of 378 (97.6%) married female, 7 (1.8%) widows and 2 (.6%) divorced. One hypothesis was generated and subsequently tested using appropriate statistical tools. The outcome of the tested hypothesis revealed that educational level of respondents had significant influence on female consumers buying decision {F (3,378) = 2.87; P< 0.036}. Similarly, the result revealed that respondents' occupation had influence on female consumer motives {F (3,378) = 4.03; P<.008} and female consumer opinion leaders { F (3,378)= 3.175; P<.024}. the result revealed that marital status of the responders had influence on consumer buying decision { F (3,378)= 10.207; P<.00}. Finally, the result revealed that age of the respondents had a significant influence on consumer motives { F (3,378)= 3.539; P<. 015}. The results were discussed adequately with reference of existing bodies of theories and relevant studies. Based on this outcome conclusion were drawn and recommendations were made.

Keywords: Consumer buying decision, motives, opinion leaders, perception, consumer behaviour, Islamic ethics

Gender & Behaviour Vol. 6 (2) 2008: pp. 2020-2044