Push factors: A determinant of number portability among female mobile phone users in public universities in southwest Nigeria

Abstract

Mobile number portability has been integrated into the telecommunication industry to increase competitiveness and optimal return for customers’ patronage. MNP is the window for subscriber to move to another network provider when not satisfied, but still keep his/her telephone number. This study specifically, determined the effect of push factors on the intention to port among female mobile phone users in public universities in Nigeria. The study covers twelve (12) public owned universities in Southwest Nigeria; Primary data were collected using structured questionnaires. Descriptive and inferential statistics were used to analyze the data. Descriptive statistics include frequency counts and simple percentages, while inferential statistics such as logistic regression were used.The result of the study revealed that service quality, network availability and satisfaction were significant at (p < 0.05).Based on these findings it could be concluded that in the presence of poor service quality, poor network availability and low customers  satisfaction, the likelihood of porting among female mobile phone users would significantly increase. Thus push factors cause people to move away (port) to a new service provider especially female subscribers.

Keywords: pull factors, service quality, service availability, satisfaction and Portability.