The impact of social media on social lifestyle: a case study of university female students

Abstract

The impact of social media (SM) or new media (NM) in our education institutions and society today are undoubtedly overwhelming. Students in the developed and developing countries are becoming more addicted to social media and its applications for various reasons. These reasons can lead to change in social and personal lifestyle both academically and off-academic. This study aims to assess the impact of social media on female student’s social lifestyle. The study deployed a quantitative research methodology involving questionnaire research instrument among 69 female students in the North-West University, South Africa. The findings include the followings; social media refines how female students think, interact, communicate, fall in love, their social lifestyle and many more.