Celebrity activism and climate change: Amplifying environmental advocacy in Nigeria

Abstract

Celebrities have a unique ability to transform complex issues into relatable and accessible narratives, and their influence extends into the realm of environmental activism. This paper explores how Nigerian celebrities are using their platforms to advocate for climate change awareness, mobilize support, and drive environmental action. By participating in climate conferences, promoting green initiatives, and fundraising for environmental causes, these public figures make climate change more tangible and relevant to everyday audiences. The analysis highlights how celebrities can inspire their followers to adopt sustainable behaviours and advocate for policies that prioritize environmental conservation. The paper concludes that through social media, public appearances, and collaborations with environmental organizations, celebrities play a critical role in amplifying the urgency of climate action, encouraging communities to take meaningful steps toward mitigating climate change.