Colour Perception and Preference of Primary Schools Pupils in Zaria, Nigeria

Abstract

The use of colour preference for marketing is a thing of concern for today’s marketing strategy, because colour has a great role in making art and design products to be liked or disliked. Therefore advertising designers should strategize ways of adding values in the application of colours to command the desire of buyers. Existing researches have proven that colour preference has similar findings on abstract colour preference for both children and adult. Very few researches were done on specific colour preference for adult. Unfortunately no researches were done for children on specific colour preference. Most studies done on colour preference for children, considered the colour without linking the colour with a specific item. This study strives to fill the gap in coming up with specific colour preference for children. Pencil and balloon were used as tools as it has been done for adults with other objects. Designers, printers and production industry could use the outcome of the study to come up with colour scheme for the production industry. The study is only about improving  advertising strategy to command the desire of buyers. It is therefore not concerned with the academic performance of the participants. However, the psychological study of colour attested that a person surrounded with the colour he appreciates make him comfortable and derives pleasing experience. In view of the above, the primary school pupils were selected to ease the collection of data as going to house to house would be a difficult task and hard to control the pupils.