Effect of Public Relations Practice on the Performance of Two Selected Hotels in Abeokuta, Ogun State

Abstract

The study examined the effect of public relation practice on the performance of selected establishments in Abeokuta, Ogun State. A Well- structured questionnaire were administered to eighty (80) staff of the selected hotels who are the research respondents in order to  gather data from them. A convenient sampling technique method was used in arriving at the number of respondents used for study.  Eighty (80) questionnaires were administered and all were retrieved. The data gathered were analyzed using a simple descriptive  statistical tool. It was shown that public relation practice has significant effect on the performance of the two selected establishments  under review. The Cross-tab statistics was used to estimate the relationship between demographic characteristics and public relation  which was concluded that they have no significant relationship. Chi-Square Test was also used to determine the significant relationship  stated in the hypotheses. It was established that public relation has a significant effect on customer patronage and also that it has a  significant relationship with image promotion of the hotel. Finally, it was observed that there was no significant relationship between  public relation and competitive strength of the hotels. The study concluded that public relation practice has positive effects on patronage  and image of the two selected hotels, but, has no significant effect on the competitive strength of the hotels. It was recommended that   hoteliers should accord and give cognizance to public relation practice.