Marketing and selling ergonomics

Abstract

Ergonomics is growing both as a field and as a profession in South Africa. This growth presents a chance to position our profession and ourselves. How will we communicate the unique benefits we offer to corporate clients and all those affected by the Ergonomics Regulations? These and other questions centre on how we market and sell our profession to create positive change. Marketing ergonomics is rarely discussed in the ergonomics literature, and little guidance is given on how it can be done. This paper reviews
discussions of the topic presented in 1990 and uses these to start a modern discussion about marketing and selling ergonomics in South Africa. The paper also points to books, papers, and approaches that students and practitioners could find useful when researching the topic.