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Sep 27, 2019Keywords:
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The Rhetoric of Commercial Prophets in Ghana: A Case Study of Bishop Daniel Obinim and Reverend Obofour
Abstract
Lately, the Christian church has suffered both public and scholarly criticisms. This because of the way some of its religious leaders, especially, those of the prophetic strand christened Commercial prophets in this paper, by virtue of their high inclination merchandize the gospel to gullible patrons. Characteristically, these Neo-prophetic prophets with unique nicknames, persuasively sell self-prepared religious products, adopt aggressive media campaigns and organize fee-paying counselling sessions called emergence consultations for financial gains. Steadily, this seemingly weird religious routines by these Neo-prophetic prophets appear to be tarnishing the image of the prophetic office. Using the qualitative research methodology, the study investigates the prophetic ministration of two popular Neo-prophetic prophets in Accra and Kumasi and highlights their rhetorical strategies deployed to hoodwink their audience into submission. The paper is significant because its findings help deepen the understanding of the ways most commercial prophets use language persuasively in their sermonic discourse to win the attention of their listeners.
