Potentials of the television in reinventing the Nigerian tourism industry

Abstract

This paper explores the potentiality of the television medium in reinventing the tourism industry in Nigeria.
In the wake of the recent global economic meltdown which started in the United States of America and has
spread across the world, there is an emerging consensus that sustainable economic growth and development
might best be promoted through, among others, the development of tourist prospects in the developed and
developing areas of the world. In particular, tourism development is being encouraged to create jobs, preserve
nature and man- made treasures as well as address the scathing poverty that is prevalent in the globe, especially in the third world countries where economic anaemia is endemic. It is in this regard that this paper employs the evaluative approach to reflect on how the media, particularly the television could help reinvent tourism for sustainable growth and development in Nigeria. It concludes that the versatility of the television medium could be the rallying inspiration the lethargic tourism business is waiting for in Nigeria.