Tour Guides and Porters’ Survival Strategies during Covid-19 Pandemic in Arusha City, Tanzania

Abstract

The purpose of this study was to establish strategies used to survive by 250 tour guides and porters during the Covid-19 pandemic in Arusha City. The study used the descriptive and explanatory survey designs. The study used a questionnaire and an interview schedule as sources of data. The analysis of data employed the content analysis, descriptive statistics and multiple linear regression. The study concluded that the porters and tour guides used three survival strategies at high level, two at moderate level and one strategy at low level during the Covid-19 pandemic. The strategies were proved to be positive and significant for the survival of porters and tour guides during Covid-19 pandemic. The findings advocate for efforts of the tour guides and porters to do more savings, to diversify their tourism activities. They also need to undergo training to acquire appropriate skills, which can help them when they face similar crises and pandemics.