Contribution of the Graduate Sales Bootcamp in Satisfying Graduates and Employers

Abstract

This article investigates the Graduate Sales Bootcamp, a Tanzanian soft skills training program aimed at addressing the skills gap faced by recent graduates entering the workforce. It argues that the program has the potential to significantly benefit both graduates and the business economy. The study examined a five-step training process, implemented by the program and explored its effectiveness through qualitative data analysis. This data is drawn from in-depth interviews with stakeholders and 62 graduates who participated. The study reveals a high level of satisfaction among program beneficiaries, with several key factors identified as contributing to this success.