les cahiers du cread

L' organisation : de la crise à la résilience et au changement

2024-11-11T10:40:36+00:00

Aujourd’hui, on peut dire sans exagération que les entreprises vivent dans un contexte de danger permanent et que les périodes calmes sont plus l’exception que la règle. Un acronyme, apparu à la fin des années 1980 dans les analyses de l’école de guerre américaine, et dû au théoricien David Galula, caractérise l’époque actuelle, celui de VUCA, formé des initiales des quatre mots anglais Volatility, Uncertainty, Complexity, Ambiguity. Il a, depuis, été largement adopté par le monde des organisations pour décrire l’environnement dans lequel elles évoluent.
Face à la fréquence des crises, la question qui se pose est de savoir si, dans un contexte « VUCA », les organisations peuvent passer d’une attitude passive, voire réactive, à une attitude véritablement proactive. La résilience devenant alors une dimension centrale du processus gestionnaire à travers le développement, au sein des organisations, d’une véritable ingénierie de la résilience.
C’est la capacité de résilience de l’organisation qui lui permet de transformer les difficultés rencontrées en opportunités de changement, en facteurs d’évolution à même d’assurer son renouvellement et, par conséquent, sa pérennité.

How the marketing performance influence the green marketing in 14 Algerian companies?

2024-11-11T11:00:32+00:00

The green marketing is one of the new economic topics as it plays a massive role in developing a new idea on different enterprises and their products. In this paper, we study the contribution of the marketing performance on green marketing composed of waste treatment, the relationship between price and cost, attitude toward the environment, and product creation. We make a survey of 14 Algerian companies (14 chiefs’ executive officer) originated from Maghnia city, which is in Tlemcen province (northwestern of Algeria) during the period of 2019-2020. The Pearson correlation test indicates that there is a strong and significant relationship between marketing performance and waste treatment at the level of 1%. We find also two average and statistically accepted relationships between marketing performance and attitude toward the environment, and between marketing performance and product creation at the level of 1%. However, the relationship between marketing performance, and price and cost indicate a poor and insignificant sign. Therefore, these outcomes show that each company should take into consideration the green marketing mix as a part of the enterprise culture in order to maintain a clean environment as well as satisfy the needs of its customers.

The role of e-learning in enhancing the quality of higher education outputs from the perspective of faculty members: a case study of Mohammed Boudiaf University - M'sila –

2024-11-11T11:07:31+00:00

This study examined the topic of e-learning as a mechanism for improving the quality of higher education outputs from the perspective of faculty members. It focused on a case study of Mohammed Bouadiaf University in M'Sila. The study utilized a descriptive and analytical approach and applied it to a sample consisting of 35 individuals of Master 02 majoring in the strategic management at the Department of Management of the University of Mohamed Boudiaf in Msila..
The study concluded that e-learning has a positive impact on various aspects, including the quality of graduates, the quality of scientific research, and community service. These are all elements that can be relied upon to measure the quality of higher education outputs. Based on this, the study suggests the necessity of expanding the use of e-learning in the university, in addition to focusing on providing its various requirements while emphasizing the importance of aligning its goals with those of the external environment.

The Economic and analysis of the sheep meat value chain in Algeria

2024-11-11T11:15:35+00:00

The main objective of this study is to comprehensively examine and analyze the various stages and components of the sheep meat value chain in Algeria. Specifically, this research aims to investigate the production, processing, distribution, and marketing aspects of sheep meat in a highly productive region within the Wilaya of Tiaret, located in northwest Algeria.
A survey was conducted between 2019 and 2021, involving 57 breeders, 22 sheep dealers, 31 butchers, 2 slaughterhouse managers, and 510 consumers. The study identified two distinct marketing circuits for sheep meat in the region: one operating year-round and the other during the religious celebration of Aid El Adha. However, it was observed that the weak organization among the various actors in the value chain led to price fluctuations throughout the year.
The study also revealed that sheep dealers had a lower net commercial margin than butchers, with an average of 5,902 DA per head for the former and a range of 7,200 DA to 8,200 DA for the latter, depending on the carcass category.
The findings presented in this study not only contribute to academic knowledge but also serve as a practical guide for decision-makers, enabling them to implement policies that enhance the organization, efficiency, and sustainability of the sheep meat value chain in the Tiaret region.

A linear approach to estimating the impact of the central bank independence on the effectiveness of monetary policy in Algeria for the period (1990–2021)

2024-11-11T11:35:59+00:00

Theoretically, delegating monetary policy to a central bank independent of political interference leads to lower inflation. In this paper, we empirically study the impact of central bank independence on the effectiveness of monetary policy (in achieving price stability) in Algeria for the period (1990–2021), using the ARDL model. Our results suggest that central bank independence and democracy have a significant negative impact on inflation. Moreover, we find that the term interaction (between CBI and democracy) has the strongest impact (negative significant) on inflation. The findings support the hypothesis that improving democracy will increase CBI degrees and boost the effectiveness of monetary policy in Algeria.