Nollywood and Hollywood Posters: A Comparative Analysis of Design Principles

Abstract

Posters are one of the main mediums for disseminating information as well as creating awareness of products and events. The Nollywood industry like most other organizations has explored this medium to bring to the public‘s attention the latest and trending  films which the industry produces rapidly. The objective of the study is to examine the Nollywood poster and its design output in terms of  colour, typography and photography in comparison to its Hollywood counterpart, analyse Nollywood posters using modern principles  and techniques, examine if Nollywood posters create any impact on the audience and try to examine what it lacks in terms of principles  design methods and proffer ways to improve on them so as to meet up with international standard of graphic designing which is aimed  at boosting the industry‘s outcome in terms of increased viewership. Suggested solutions were proffered.