Content Factor in Local Media Programmes: A Study of Music Videos, Sexuality and the NBC Code

Abstract

This study evaluates the contents of music video in local media stations particularly in radio and television programmes. Emphasis is on  the propagation of popular cultures particularly music videos and tapes on media programmes as a means of constructing an ideal  society, representation of national values and cultural identity. Hence, trending issues on the regular representation of female nudity and  sexually provoking music tape and video on local media programmes are discussed. Data collection was via review of related  literatures, personal observations and in-depth interview. The role of NBC (Nigerian Broadcasting Commission) and its code in ensuring  promotion of cultural value in programme content was examined. However, result proves that lack of proper and consistent enforcement  of the policies by concerned agencies may have contributed to this pending issue. Lack of political stability has also paved  way for continual neglect of such policies guiding musical products on daily media broadcast.